Parco Contest
2 Pédales, 1 Batterie.
Context:
As part of our internal competition, we had the opportunity to participate in the Regional Challenge. This exciting task gave us just 4 days to create a full advertising campaign for Parco Cycles, a brand specializing in electric bikes. 🚴♂️
🚲 The Brief:
Build an engaged community around the brand and encourage purchases during the launch of their crowdfunding campaign.
💡 Our Creative Idea:
Inspired by the iconic 2CV campaign and its slogan “4 wheels under an umbrella,” we developed the campaign “2 pedals, 1 battery,” highlighting the simplicity and efficiency of Parco Cycles.
Billotte contest
Context:
With the school, I also had the opportunity to create a complete advertising campaign in just one week for the Bisontine biscuit brand Billotte. They asked us to respond to a specific and ambitious brief. Working for the Billotte team also enhanced my ability to propose creative solutions tailored to a client’s expectations while maintaining a coherent strategic vision. It was an intense but incredibly rewarding experience.